Social media is already essential to the way we communicate with friends and family.  Businesses are beginning to find success using social media to build relationships with customers.  The next step – politics.

Political figures and groups are starting to realize the huge potential social media has to help them connect with constituents and concerned citizens, and engage about important issues.  A new article in Mashable discusses how some political figures are using social media and outlines how social media can benefit political campaigns, and even improve our political system.  To read the full story, click here.

Social media platforms such as Twitter and Facebook encourage transparency, accountability and conversation – all positive things in government. It is great to see examples of these tools being used effectively and to the benefit of citizens.